Branding / Pop-up Shop
SOD Birds
Birds By Designers
“School of design mascots”
The Student Pop-Up Shop is a was my final for my Graphic Design 2 class. This project embodied bringing imaginative ideas to life. Similarly, I focused on mascots and was inspired from a film student that had created a mascot for their major. Since the project was open ended, I designed an exclusive collection of stickers and buttons catered to the design majors. Mainly because the “FMI Duck” felt exclusive to film students and I wanted to foster community around all design majors. Creating a visual identity built off of the existing designs was the main obstacle. Challenges in iteration emphasized the importance of consistency among stylistic elements in preexisting designs.
Design Prompt
“Create a pop up shop with materials of your choosing and make the marketing material.”
I had met with the student that had made the “FMI Duck” and was given permission to use their design. I expanded the brand by creating other mascots for the fashion design and graphic design majors. While creating the characters I had to keep in mind how their significance to the majors the they represented. This process was followed up by discussions and questioning of students for animals that give off the feelings of their majors.
Deliverables
Drafting
Pop-up Day!
